The fashion world is abuzz with the confirmation that Maria Grazia Chiuri Fendi has been named the Chief Creative Officer of the Roman luxury house. The announcement, made in October 2025 by parent company LVMH, confirms the highly anticipated move. Chiuri, the former creative lead at Dior, succeeds Kim Jones and Silvia Venturini Fendi in the top creative role.
This appointment represents a poignant homecoming for the Rome-born designer. Chiuri first joined Fendi back in 1989 as an accessories designer, where she was instrumental in the development of the enduringly popular Baguette bag. Her history with the brand grounds the future vision of Maria Grazia Chiuri Fendi, linking her modern perspective to the house’s artisanal heritage.
The designer is celebrated for her distinct feminist-driven collections and commitment to cultural dialogue, notably during her influential tenure at Dior. She often collaborated with female artists and intellectuals to shape a vision of empowered, contemporary womanhood. This signature approach is expected to revitalize Fendi’s ready-to-wear and accessory lines under its new leadership.
Maria Grazia Chiuri Fendi will unveil her much-anticipated first collection for the house during Milan Fashion Week. The Fall/Winter 2026 line is slated to debut in February 2026, setting the creative direction for the historic maison as it enters its next chapter.
