15 July 2025 – Hollywood Biz News
Sydney Sweeney is stepping into the world of fashion and entrepreneurship — and this time, she’s calling the shots. The Euphoria star is reportedly launching her own lingerie line, and the venture is already attracting serious attention (and investment).
Bezos-Backed Business Move
According to Us Weekly, the 27-year-old actress has secured funding from none other than Jeff Bezosand his wife Lauren Sanchez, who are said to have personally invested in the brand. A source close to the project revealed the lingerie line is set to launch very soon and has been a major focus for Sydney behind the scenes.
“This has been a huge project for her and something she’s been working on for the last year,” the insider shared.
From Screen Queen to Business Boss
Sydney’s rise to the top of Hollywood has been swift and unstoppable, thanks to standout performances in Euphoria, The White Lotus, and The Handmaid’s Tale. But her ambition extends far beyond acting. She’s already collaborated with brands like Laneige and Frankies Bikinis, and now she’s ready to make her mark on the fashion industry with her own name front and center.
The line is expected to blend Sydney’s signature mix of bold femininity and vintage-inspired sex appeal — a natural next step for the actress whose style has become as talked-about as her roles.
A Bond Girl in the Making?
Meanwhile, Sydney’s star power is also catching the eye of one of cinema’s most iconic franchises. She’s reportedly the frontrunner to be the next Bond girl in the upcoming 007 reboot directed by Denis Villeneuve.
A source told The Sun on Sunday:
“Denis believes she is hugely talented, as well as having an alluring appeal to younger generations, vital in modernising the franchise… Sydney has the quality of being athletic and able to perform physical scenes, as well as being feminine.”
Villeneuve, who was confirmed last month as the new Bond director, has promised to “honour the tradition” while opening up a new chapter for the beloved spy series.
What’s Next for Sydney?
With her engagement to Jonathan Davino recently called off and career doors flying open left and right, Sydney seems to be in her power era — acting, producing, modeling, and now building a brand that could become the next big name in fashion.
If her lingerie line lands anything like her acting roles, fans and fashionistas alike better get ready — Sydney Sweeney is just getting started.
