Spotify dramatically lowers Partner Program eligibility for video podcasts, dropping requirements from 12 episodes, 10,000 consumption hours, and 2,000 engaged listeners to just 3 lifetime episodes, 2,000 hours, and 1,000 engaged audience members over 30 days.
Creators now earn from Premium video views plus free-tier ad revenue shares, opening sustainable income to smaller shows since the program’s 2025 launch. April rollout brings sponsorship management to Spotify for Creators and Megaphone apps schedule, update, track host-read video ad spots. New API enables Acast, Libsyn, Podigee direct publishing/monetization without platform switches.
Video consumption doubled post-launch; users stream twice as many shows monthly. Amid $10B podcast investment, Spotify accelerates video dominance versus YouTube through engagement-focused rewards over scale. West Hollywood video studio opening complements creator-first pivot. Small creators rise. Spotify redefines podcast economics.
