Rihanna is turning up the heat in her latest Savage X Fenty campaign, and the internet can’t stop talking about it. The singer and business mogul posed in a plunging black-and-white lace lingerie set, complete with a matching garter belt, thigh-high stockings, and stilettos, while holding a red stop sign in a playful nod to her signature “stop traffic” energy.
She elevated the sultry look with a diamond chain necklace, stacked rings, and a staggering $165,500 worth of jewelry, including a Fernando Jorge ring valued at $42,000 and a vintage-inspired necklace by The Back Vault featuring over 40 carats of Old European diamonds, estimated at $123,500. The campaign follows her recent appearances in a hot pink lace minidress and a butter-yellow “Daisy Riot” collection earlier this month.
The photos instantly divided social media. While many praised the “advertising queen” for her confidence, others criticized her for posing in revealing lingerie as a mother of three. One commenter wrote, “Riri, I love you, but you should stop dressing this way. Young girls are looking up to you”. Others questioned why she doesn’t hire professional models instead.
But Rihanna has long maintained that lingerie is about personal choice. She once said, “Lingerie should be worn any way and anywhere that you want”, a philosophy that continues to define Savage X Fenty’s unapologetic, confidence-first identity. With her signature blend of high-fashion edge and playful irreverence, she’s proving once again that no one models the brand quite like its founder.
