Reebok is expanding beyond the sports world with its newest brand ambassador, tapping actress, singer, and entrepreneur Hilary Duff for its latest campaign.
Duff will front the brand’s “Unfiltered & Unstoppable” campaign, which is built around everyday movement, comfort, and confidence. The partnership was announced Monday, August 31, marking a new chapter for the heritage brand as it connects with a broader lifestyle audience.
“I’m excited to partner with Reebok, a brand that has always embraced originality and individuality,” Duff said in a statement. “To me, style has always been about wearing what makes me feel my best and gives me confidence, whether I’m on the go, spending time with family or fitting movement into my day.”
A self-described “lifelong Reebok fan,” Duff told InStyle that the brand is “a legacy brand that has been around for multiple generations, so I definitely connect to that”. She also noted it’s “not afraid to evolve” and that the campaign’s theme resonates with her current life.
Duff joins a growing roster of Reebok ambassadors, including Karol G, Angel Reese, Julian Edelman, and PartyNextDoor. The actress is currently on her global “Lucky Me” tour and is also a mother of four.
