Rolex has officially named Priyanka Chopra Jonas as its newest global brand ambassador. The Swiss luxury watchmaker announced the appointment in June 2026, welcoming the actor, producer, and philanthropist into its prestigious circle of Testimonees. The move solidifies Chopra Jonas’s position as one of the most influential commercial faces in the world, bridging the worlds of Indian cinema and Hollywood.
Chopra Jonas now joins a distinguished group of global icons representing excellence across sport, entertainment, and culture. The Rolex family includes tennis legends Roger Federer and Coco Gauff, golf icon Tiger Woods, and acclaimed filmmakers Martin Scorsese and James Cameron. The brand looks for people whose achievements have a quality of permanence, individuals who don’t just reach the top of one field but keep building and surprising. Chopra Jonas described the opportunity as a natural alignment with her values of excellence and perseverance.
Chopra Jonas’s journey began with her crowning as Miss World in 2000, launching her into public life. She went on to become one of Bollywood’s most bankable stars, winning two National Film Awards and earning a Padma Shri, one of India’s highest civilian honors. In 2015, she made history as the first South Asian woman to headline a major American network drama with Quantico, a milestone that reshaped how global talent could lead mainstream US television. Her recent work includes Netflix’s Oscar-nominated The White Tiger, Heads of State, and The Bluff, which debuted at number one globally on Prime Video.
Beyond her on-screen achievements, Chopra Jonas has expanded into production through Purple Pebble Pictures, focusing on stories that broaden mainstream storytelling. Recent projects include the documentary Born Hungry and the Oscar-nominated short Anuja. Her humanitarian work with UNICEF spans more than 15 years, first as a National Ambassador in India and later as a global Goodwill Ambassador focusing on education, child rights, and gender equality. Time magazine has named her one of the world’s most influential people.
The Rolex appointment adds to an already impressive luxury portfolio. Chopra Jonas has been a global ambassador for Bvlgari since 2021 and was named a Bentley Motors ambassador in April 2026. This unique crossover represents a historic compromise in luxury brand endorsements, as high-end houses typically avoid sharing ambassadors. She also serves as global face for brands including Max Factor, Pantene, and GAP.
Priyanka Chopra Jonas’s appointment as a Rolex global ambassador reflects her enduring influence across industries. From her early days as Miss World to her current status as a Hollywood leading lady, producer, and humanitarian, Chopra Jonas has built a legacy that transcends borders. Her partnership with Rolex places her alongside legends who have shaped culture and inspired generations.
