Pete Davidson, the 31-year-old comedy star known for his offbeat humor and quirky charm, is stepping into the fashion world—literally. The Saturday Night Live alum has been named the creative director of Doublesoul, a NYC-based sock brand. Yes, socks! And if you’re wondering why Pete chose this path, his answer is refreshingly simple: “Everyone needs socks.”
Davidson, who’s previously turned down fashion gigs because they didn’t feel authentic, says this role just clicked. “Socks are an everyday thing,” he told W Magazine. “You’re not buying something crazy, but you’re getting something everyone needs. Why not make them cool?”
It seems Pete is diving in headfirst, bringing his unique flair to Doublesoul’s designs. According to the brand’s co-founder Allison Strumeyer, Pete came to his first meeting brimming with ideas that were not only bold but also culturally relevant. That’s no surprise, considering Davidson’s knack for staying ahead of trends, whether in comedy or fashion.
Over the years, Pete’s style evolution has been just as entertaining as his career. He admitted to making some questionable fashion choices in his younger days, from rocking purple shirts to wearing over-the-top chains and “dumb Rolexes.” Now, with a “less is more” approach, Pete has found his groove, focusing on personal style over trend-chasing.
While this might be his first creative director gig, Davidson isn’t new to the fashion scene. He’s walked the runway for Alexander Wang, starred in Calvin Klein campaigns, and even partnered with H&M for menswear. But leading Doublesoul gives Pete a chance to leave a lasting footprint—pun intended—in the fashion world.
So, if your sock drawer could use a little humor and a lot of style, keep an eye on Doublesoul. With Pete Davidson calling the shots, your feet are about to become the funniest (and most fashionable) part of your outfit.
