Parents are being urged to stay alert after a wave of fake Labubu dolls was discovered in Scotland — with officials warning they could be dangerous for children.
The hugely popular elf-like toy, created by Chinese artist Kasing Lung for Pop Mart, has taken social media by storm. With celebrity fans like Rihanna, Dua Lipa and Cher, and rare editions selling for hundreds online, Labubu has become a global collector’s craze.
But recent raids by trading standards officers in Aberdeen uncovered counterfeit versions of the doll being sold in local shops — and they’re not just cheap knockoffs, they’re potential hazards.
What’s the danger?
The fake dolls reportedly have loose parts that could choke young children, and may even contain harmful chemicals due to lack of proper safety testing.
Graeme Paton, trading standards manager, issued a strong warning to consumers:
“These counterfeit toys can seem like a bargain, especially when they’re in high demand, but they are potentially dangerous. They can pose serious risks such as chemical exposure and choking hazards.”
He advised parents to be “extra vigilant” and to avoid toys that look suspiciously cheap or are sold by unverified retailers.
What is Labubu?
Labubu is a quirky, elf-like character turned collectible toy, popularised by Chinese brand Pop Mart. Its success has been fueled by limited-edition drops, viral TikTok unboxings, and a booming resale market. But that very popularity has made it a prime target for counterfeiters.
The official advice:
To avoid putting children at risk:
• Buy only from trusted, reputable retailers
• Be cautious of unusually low prices
• Report suspicious products to Consumer Advice Scotland
As Labubu continues to dominate toy trends worldwide, authorities are reminding parents: when it comes to toys, safety should always come before hype.
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