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| The image shared by JUMIA Photo:BN |
Nollywood star Richard-Mofe Damijo is ready to drag popular online
shopping mall Jumia to court over the unauthorized use of his photo on
the brand’s Fashion Instagram page.
The 55-year-old actor called out Jumia for the consistent use of his
image to promote their products without his permission after they posted
his photo on their
Jumia Fashion Instagram
page yesterday. According to RMD’s publicist, the unauthorized use of
RMD’s image by the online fashion and beauty retailer has been ongoing
for a while and has had the effect of portraying to unsuspecting
customers that Jumia enjoys the patronage /endorsement of RMD.
RMD believes that the unauthorized use of his image to promote
Jumia products and website has enhanced brand awareness about Jumia’s
fashion line at his expense. The Diamond Ring actor is said to
have asked his lawyer, Mena Ajakpovi of Messrs. Abraham & Co. to
engage Jumia on the matter but they have been defiant and unapologetic.
Even though they admitted to taking the images from the actor’s
Instagram page, they claim there is no copyright infringement case since
the image was on a public platform. Jumia has since taken down the
photo but RMD’s lawyer stated that they have shown no remorse nor
offered any conciliatory compensation.
Jumia’s behaviour has caused the actor to pursue a lawsuit
against them for punitive and exemplary damages for the infringement of
his image rights. Jumia is yet to release a statement on this.
