Lil Baby has found himself at the center of controversy after fans questioned the reported success of his new cannabis line, WHAM. On Tuesday (January 14), The Holding Company, the rapper’s brand, claimed that the strain had generated $30.4 million from over 327,000 orders since its launch earlier this year.
When the graphic was reposted by media outlet Akademiks, fans in the comments quickly cast doubt on the legitimacy of the figures.
One commenter scrutinized the presentation, claiming:
“This isn’t a real Shopify screenshot lol. Font is incorrect.”
Another user challenged the math, stating:
“You Can’t Sell US Bullshit… We know the prices… $30 million divided by $2,000 per lb (and that’s if it’s Top Shelf) means he sold 15,000 lbs in 15 days… yeaa AIGHHHHT.”
Others echoed the skepticism, calling for more transparency in the claims.
Success in Music
Regardless of the cannabis controversy, Lil Baby’s music career remains untouchable. His latest album, WHAM, debuted at No. 1 on the Billboard 200, outperforming industry heavyweights like Bad Bunny, SZA, Kendrick Lamar, and Sabrina Carpenter.
This marks the Atlanta rapper’s fourth chart-topping album, following:
• It’s Only Me
• The Voice of the Heroes (with Lil Durk)
• My Turn
Released on January 3, the album features collaborations with stars like Travis Scott, Future, Young Thug, 21 Savage, GloRilla, Rod Wave, and Rylo.
Next Chapter: Dominique
Lil Baby is gearing up for the release of his second album this year, titled Dominique, which is set to drop in February 2025. Announcing the project on Instagram on January 12, he hinted at a more personal tone for the upcoming release.
“See y’all again in a couple weeks ‘Dominique’ The Album 2-?-25,” he wrote.
Speaking on Lil Yachty’s A Safe Place podcast in December, Lil Baby explained the differences between the two projects:
“WHAM is more me on some young n-gga shit — fast cars, girls, jewelry, money. You know, the turnt lifestyle. And Dominique is more the serious me, more personal. I hate the word vulnerable, but I’m gonna be more open to my fans and my audience.”
Fan Response
While the cannabis line’s numbers remain under scrutiny, Lil Baby’s dominance in music continues to solidify his place at the top. As fans eagerly await Dominique, the rapper’s ability to balance high-energy bangers with deeper, introspective tracks is keeping him in the spotlight.
Whether the $30 million cannabis claims hold up or not, one thing is clear: Lil Baby knows how to command attention.
