Kendrick Lamar isn’t just winning the lyrical war against Drake—he’s dominating financially too. According to data shared by Billboard on Thursday (December 12), Kendrick’s diss tracks have raked in an astounding $13.4 million in revenue, leaving Drake trailing far behind with just $1.9 million in earnings.
Using insights from Luminate, the analytics powerhouse behind the Billboard charts, it’s clear Kendrick’s fiery tracks—“Not Like Us,” “Like That,” “Meet the Grahams,” and “Euphoria”—account for a whopping 87% of the nearly $15.4 million generated by their feud in streaming, digital sales, and publishing revenue.
Leading the charge is “Not Like Us,” which alone pulled in $7.6 million, while “Like That,” a blockbuster collaboration with Future and Metro Boomin, contributed $4.6 million. Even the eerie diss “Meet the Grahams” added $795,100 to the total, while “Euphoria” chipped in $441,300.
Meanwhile, Drake’s response tracks, “Family Matters” and “Push Ups,” fell flat in comparison, earning $981,300 and $969,400 respectively.
Billboard has reported the revenue Kendrick Lamar and Drake did throughout their beef
— Ahmed/The Ears/IG: BigBizTheGod 🇸🇴 (@big_business_) December 12, 2024
Between both of them: $15.3 million in total
◽️Not Like Us: $7.6 Million
◽️Like That: $4.6 Million
◽️Family Matters: $981,300
◽️Push Up: $969,400
◽️Meet The Grahams: $795,100
◽️Euphoria:… pic.twitter.com/XPpgCrFumJ
The beef’s financial impact doesn’t stop at the diss tracks. Kendrick’s back catalog received a significant boost, with albums like good kid, m.A.A.d city, To Pimp a Butterfly, and DAMN. climbing the Billboard 200 in May. In contrast, Drake’s once-dominant discography took an unusual hit, with all his charting albums dropping positions during the feud.
Though the battle has cooled off, tensions might reignite in court. Drake has filed legal claims accusing Universal Music Group (UMG)—which oversees both his label, Republic, and Kendrick’s Interscope—of using streaming bots and payola to inflate Kendrick’s numbers. He’s also claimed defamation over Kendrick’s song “Not Like Us,” which allegedly labels him a sex offender.
With court hearings scheduled for December 20 and January 16, the feud between these rap titans might be far from over. For now, though, Kendrick Lamar stands tall, lyrically and financially, as the undisputed winner of hip-hop’s latest heavyweight showdown.
