JENNIE is putting on a new pair of shades. The BLACKPINK superstar has been named Ray-Ban’s newest global ambassador, marking another major fashion partnership for the K-pop icon. The announcement positions JENNIE as the face of the iconic eyewear brand’s upcoming campaigns.
The partnership comes as Ray-Ban continues to modernize its image. JENNIE Ray-Ban ambassador status gives the brand direct access to her massive global following, which includes hundreds of millions of social media users across every major continent.
JENNIE has long been known for her fashion-forward style. She has previously held ambassador roles with Chanel, Calvin Klein, and other luxury houses. Her ability to blend high fashion with streetwear makes her a natural fit for Ray-Ban, which sits at the intersection of classic Americana and contemporary cool.
The singer has been spotted wearing Ray-Ban sunglasses multiple times over the years, both on and off stage. Those organic moments are now being formalized into a paid partnership that includes print, digital, and video campaigns rolling out later this year.
As global ambassador, JENNIE will appear in Ray-Ban’s upcoming global marketing campaigns. She will also collaborate with the brand on exclusive content and potentially limited-edition products. The first campaign images are expected to drop within the coming weeks, timed to coincide with her ongoing solo music activities.
Ray-Ban has not disclosed the financial terms of the deal, but industry sources describe it as a multi-year agreement with significant creative input from the artist herself.
JENNIE’s brand partnerships have become almost as closely watched as her music releases. Each new deal reinforces her status as one of the most marketable celebrities in the world. Unlike many Western artists who sign with one or two major brands, JENNIE has built a diverse portfolio spanning beauty, fashion, accessories, and now eyewear.
For Ray-Ban, the partnership signals a continued push into younger, more diverse demographics. The brand has historically been associated with classic rock and Hollywood rebels. JENNIE represents something different: global pop stardom rooted in Korean culture but beloved everywhere.
