A TV box has turned into a courtroom battle. Dua Lipa is reportedly suing Samsung for $15 million after her image allegedly appeared on Crystal UHD TV packaging without her authorization.
The lawsuit, filed in California federal court, claims the electronics giant used the pop star’s likeness to sell televisions. That’s a problem when no contract ever existed.
According to the filing, Samsung allegedly featured Dua Lipa’s image on packaging for its Crystal UHD TV line. The unauthorized image on the packaging quickly gained widespread online attention, with consumers potentially assuming the “Levitating” singer had endorsed the product.
Lipa’s legal team claims they contacted Samsung earlier, requesting action. They allege the company continued distribution even after being notified. That refusal to pull the packaging reportedly pushed the situation from a complaint into a full-blown lawsuit.
The Dua Lipa Samsung lawsuit names multiple Samsung entities and includes serious allegations: copyright infringement, false endorsement, violation of publicity rights, and trademark-related issues.
Celebrity likeness is not a small matter. When a global brand uses a star’s face without permission, it implies an endorsement worth millions. Lipa’s team is asking for $15 million in damages, a figure that reflects both the value of her image and the scale of Samsung’s global distribution.
For marketers and creators, this is a warning shot. Unauthorized use of a celebrity’s image can trigger lawsuits that reach eight figures. For celebrities, it’s about control, who gets to profit from their face and who doesn’t.
Samsung has not yet issued a public response to the lawsuit. Lipa, who just wrapped a sold-out tour, has remained silent on social media, letting the legal filing speak for itself.
The case will likely hinge on whether Samsung had an agreement, even an informal one, to use her image. If not, the pop star may have a very expensive TV box to point to in court.
