Bad Bunny has shattered another glass ceiling. The Puerto Rican superstar has officially become the first-ever Latin artist to surpass $1 billion in total career touring revenue, according to figures reported to Billboard Boxscore. The historic milestone makes him the first artist to achieve the feat while performing exclusively in Spanish.
The achievement caps a remarkable run that spans just over 260 reported shows since 2017. Combining his pre-pandemic tours, “El Último Tour del Mundo” in 2022, the “Most Wanted Tour” in 2024, and his current “DeBÍ TiRAR MáS FOToS World Tour,” Bad Bunny has sold 6.4 million tickets. Fewer than 25 artists have ever crossed the $1 billion threshold in Boxscore’s four-decade history, making his inclusion profoundly significant.
What makes the current tour particularly extraordinary is that it achieved this level of success while intentionally skipping the United States. Bad Bunny’s “DeBÍ TiRAR MáS FOToS World Tour” is now the highest-grossing and best-selling tour in Boxscore history to not play a single U.S. date.
So far, the tour has grossed $360 million and sold 2.4 million tickets across its first 41 shows, including a monumental 10-show residency at Madrid’s Riyadh Air Metropolitano. The Madrid run alone sold 623,000 tickets, pushing the tour past Take That’s 2011 “Progress Live” in both gross and attendance, the previous record-holder for a U.S.-free tour.
Bad Bunny kicked off the tour with a 30-date residency in Puerto Rico, his home, before traveling across South America, Australia, Japan, and Europe. The Latin American leg alone outgrossed his entire previous regional run from 2022. With 15 more dates still to be reported before the tour concludes in Brussels on July 22, the final numbers are projected to reach around $450 million or more.
This year, Bad Bunny also made history by winning the Grammy for Best Album of the Year with Debí Tirar Más Fotos, the first entirely Spanish-language album to earn that honor. The record-breaking tour and the Grammy win cement his influence far beyond the boundaries of Latin music.
