B. Simone, once a rising star in the world of social media and entertainment, is facing serious backlash online after emotionally revealing how her financial situation has changed—and how it’s affecting her shopping habits.
In a recent video shared to Instagram, B. Simone opened up about the emotional toll of no longer being able to shop as lavishly as she once did. “We were in Bloomingdale’s yesterday, I’m like we have to go to H&M’s… And I notice it in me now, just nitpicking and I just don’t have it to spend the liquid,” she said. “Yeah I am used to having liquid. I’m used to seeing a certain amount in my account.”
The emotional confession sparked swift criticism across social media. Many accused the influencer and entrepreneur of being tone-deaf, especially during a time when millions are struggling with inflation, job insecurity, and real financial distress.
“There are people out here broke for real and B. Simone crying because she has to shop at H&M instead of Bloomingdale’s. Not one iota of self-awareness,” one Twitter user wrote.
“The economy is in hell, and B. Simone said her struggle is… not shopping at Bloomingdale’s. This is why rich people need humility bootcamps,” another added.
From Million-Dollar Months to Financial Uncertainty
B. Simone gained fame through Wild ‘N Out and built a massive online brand, including beauty products and a self-help book. At her peak, her net worth was estimated between $1 million and $4 million, and she once claimed to earn $1 million in a single month.
But her empire began to shake after a string of controversies. In 2020, she drew fire for saying she couldn’t date a man with a 9-to-5 job, which many saw as elitist. Later that year, she was hit with plagiarism accusations for her book Baby Girl: Manifest the Life You Want, with several small creators claiming she copied their content without credit. These incidents not only damaged her reputation but reportedly slashed her income from $1 million to just $10,000 a month.
Critics Point to Personal Contradictions
Making matters worse, B. Simone’s recent breakdown over finances came on the heels of personal drama. Her former best friend, Shekinah, recently revealed on a podcast that she had been unemployed for over a year, living with her parents, and had her car repossessed—all while receiving no help from B. Simone. This revelation clashed with B. Simone’s public persona of generosity, especially toward strangers.
Critics have used this as further proof that the influencer is out of touch.
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A Hard Lesson in Influencer Economics
Behind the fame and followers, B. Simone’s story underscores the fragile nature of online stardom. YouTube earnings have reportedly fluctuated wildly, with some months generating only a few hundred dollars—and others even resulting in net losses. Paired with lost brand deals and diminished public trust, the future of her career seems uncertain.
While her emotional honesty might strike a chord with some fans, the overwhelming response has been one of frustration and disbelief. As one viral comment summed up:
“It’s not a fall from grace—it’s a reality check.”
In a world where relatability is currency, B. Simone’s moment of vulnerability may have cost her more than she expected.
