Beyoncé’s haircare brand, Cécred, received major recognition at the 2025 WWD Beauty Inc Awards held on November 18, 2025, in New York City. The brand, launched in early 2024, was highly honored for its rapid impact and influence on the beauty industry.
While the main Brand of the Year award went to Kourtney Kardashian Barker’s wellness brand, Lemme, Cécred was notably celebrated during the ceremony. The WWD Beauty Inc Awards are designed to honor the industry’s most impactful people, products, and brands.
The brand has seen significant success throughout the year, expanding its reach through a major partnership with Ulta Beauty and launching the second iteration of the Cécred x BeyGOOD Fund to support beauty professionals and entrepreneurs.
