TV executives are reportedly eager to sign Coleen Rooney and her husband, former football star Wayne Rooney, for a Kardashian-style family reality series. Following Coleen’s successful stint on I’m A Celebrity… Get Me Out Of Here!, the couple is at the center of a competitive bidding war among major channels and streaming platforms.
Sources suggest that platforms like Netflix and Amazon Prime are particularly interested in a series capturing the lives of Coleen, Wayne, and their four sons—Kai (15), Klay (11), Kit (8), and Cass (6). Coleen is said to be carefully considering offers to ensure the project aligns with her family’s values.
A source told The Sun:
Coleen’s time in the jungle has proven her appeal. She’s being hailed as ITV’s new golden girl, and all the top players are vying for her signature. A family reality show could be the next big step.
Coleen, 38, has already received numerous opportunities since leaving the jungle, including potential roles on shows like Loose Women and This Morning. Her relatable personality during her time on I’m A Celebrity won her a legion of fans, with many praising her down-to-earth nature and willingness to tackle camp chores.
Reflecting on her jungle experience, Coleen admitted feeling out of place initially:
The first few days, I felt quieter than everyone else. There were singers, dancers, and comedians—I didn’t see where I fit. But I just stayed true to myself, and people seemed to enjoy that.
While a final decision on the reality show is yet to be announced, it’s clear that Coleen’s star power is on the rise, and her family could soon be the focus of a major TV hit.


