Netflix is making waves in the sports world with its first-ever live NFL Christmas Game telecast, and who better to light up the occasion than the Queen Bey herself? Beyoncé will take the stage on December 25 during halftime of the Houston Texans vs. Baltimore Ravens game at NRG Stadium, her hometown of Houston, Texas.
This performance, produced by Parkwood Entertainment and Jesse Collins Entertainment, will be Beyoncé’s first live showcase of tracks from her critically acclaimed album Cowboy Carter, which recently earned an impressive 11 Grammy nominations. Fans can expect surprise appearances from some of the album’s featured artists, adding to the excitement of the day.
Netflix is using this star-studded event to announce itself as a major player in NFL broadcasting. By bringing a production of Super Bowl halftime proportions to the Christmas Day game, the streaming giant is positioning itself as a formidable competitor to traditional broadcasters.
Beyoncé is no stranger to iconic halftime performances. She headlined Super Bowl XLVII in 2013 with a reunion of Destiny’s Child in New Orleans and returned in 2016 for Super Bowl 50, joining Coldplay and Bruno Mars. With these legendary shows under her belt, she’s sure to deliver a spectacular set.
Netflix’s two-year deal with the NFL for Christmas Day games begins this year. The Texans-Ravens matchup kicks off at 4:30 PM ET, following the Kansas City Chiefs vs. Pittsburgh Steelers game at 1 PM ET. True to NFL tradition, these games will air on local broadcast networks in the competing cities and will be available nationwide on mobile via NFL+.
This isn’t Beyoncé’s first collaboration with Netflix. Her 2019 concert documentary Homecoming was a massive success, and she reportedly signed a multi-project deal with the streamer, making her return to Netflix a perfect alignment.
With Beyoncé at the helm and Netflix turning Christmas football into a global spectacle, the Texans-Ravens showdown is shaping up to be a must-watch event this holiday season.
