MAC Cosmetics is continuing to redefine modern beauty aesthetics with the launch of its vibrant new global campaign, “We All Wear MAC.” Fronted by global brand ambassador Doja Cat and rising star Olandria Carthen, the star-studded creative project introduces the brand’s latest complexion innovation: the Studio Radiance Skin Tint Stick.
Spearheaded by MAC Creative Director Nicola Formichetti, the project builds on the momentum of the brand’s previous “I Only Wear MAC” launch. For this iteration, Formichetti shifted focus toward community, individual expression, and inclusivity.
Dynamic Cast: Joining Doja Cat and Olandria are a diverse group of global creators, actors, and artists, including ELLA of MEOVV, Masai Russell, Violet Chachki, Rhea Raj, and André Lamoglia.
Artistic Vision: Set to the soundtrack of Björk’s classic “All Is Full of Love,” the campaign uses bold, colorful imagery to celebrate individuality within a shared collective identity.
The campaign officially launches MAC’s first-ever skin tint stick in its iconic Studio Fix franchise. Formulated with 73 percent skincare ingredients—including daikon radish seed and açaí extracts—the 20-shade lineup delivers a hydrating, glow-from-within finish designed to elevate natural skin tones across all complexions.
