Skincare giant Neutrogena has officially broken its silence following severe public backlash and boycott calls triggered by the tragic passing of actress Hayden Panettiere. The internet controversy erupted after resurfaced comments from Panettiere detailed how the brand allegedly severed its 10-year partnership with her after she publicly opened up about her postpartum depression (PPD) diagnosis.
In a statement posted to social media, Neutrogena addressed the outrage directly, admitting to failing the late ambassador during her time of need. The Neutrogena Hayden Panettiere death postpartum depression backlash statement expressed deep sadness over her passing while outlining a brand-new corporate initiative focused on maternal healthcare.
“We understand that we made her feel unsupported during a very difficult time. This is not what Neutrogena stands for or who we want to be.” Neutrogena Statement
To address public concerns, Neutrogena pledged a “significant investment” to long-standing community health partners aimed at providing women access to postpartum depression support. While many social media users remain critical, the company promised to release full details of its upcoming women’s health initiative soon.
