Three new artistes along with seven others have been announced as
telecom giant, MTN brand ambassadors for the 2016-2017 calendar year.
This is in line with its commitment to supporting Nigerian musicians by
providing alternative platforms through which they can receive lucrative
value for their intellectual property. The music ambassadors are:
Praiz(Praise Adejo); Iyanya (Iyanya Mbuk); Chidinma(ChidinmaEkile);
Falz(Folarin Falana);Tekno Miles(Augustine Kelechi) and Skales(Raoul
Njeng-Njeng). Four other ambassadors are – Saka,(Hafiz Oyetoro);Nedu
(Steve Onu);Osuofia(NkemOwoh) and Adamu Zango, According to MTN’s
General Manager Consumer Marketing, Richard Iweanoge, this is designed
to enable the company continue to support the development of the
entertainment industry by financially empowering Nigerian artistes and
musicians through the promotion and monetisation of content on its
various
digital platforms – MTN Music+, Caller Ring Back Tunes (CRBT)
and Value Added Services (VAS).
Speaking on this, MTN Executive, Amina Oyagbola said, “MTN remains
proud to be associated with the growth and development of the careers of
all our ambassadors, past and present.
We specially thank all our
former ambassadors for their immense contributions to building our
brand and making us the network of choice in Nigeria. We will definitely
continue to maintain the strong and mutually beneficial relationship
with them through the monetisation of their content on all our digital
platforms – MTN Music+, CRBT and VAS.”
Iweanoge again said, “With
the significant investment made so far in Nigeria’s music industry, MTN
remains and will continue to beone of the biggest supporters of the
music industry. We have a track record of consistently providing the
stage for some of Nigeria’s biggest artistes to shine and express
themselves”.He stated that through its Caller Ring Back Tunes (CRBT), MTN is the
largest music distributor in Africa. “Through the platform, we ensured
that Nigerian musicians would no longer suffer the scourge of piracy.
They are able to make good money as a result of their hard work. Also,
as Nigeria’s most innovative telecoms company, we have been able to
deploy music as a platform to give other value added services to our
teeming subscribers,which have also proved to be a significant source of
revenue for the artistes such as theMTN Music+ app and a host of other
platforms.”
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