Hailey Bieber headlines Victoria’s Secret’s “A Very VS Valentine’s” 2026 collection campaign launched January 6, styled by Gabriella Karefa-Johnson and shot by Adrienne Raquel. She models sultry looks including semi-sheer pink padded bra with garter and cheeky undies, red ruched bralette, polka-dot sets, plus Heart Chiffon Bralette joined by Isabeli Fontana, Maty Fall Diba, Alexis Carrington.
Signature shot recreates Gisele Bündchen’s 2001 campaign: Bieber in pink-and-black polka-dot lingerie seated in oversized chest-of-drawers painting toenails amid candles. Additional video captures her mirror poses in barely-there red looks, Glazed Satin Heart PJ sets, Very Sexy fragrances.
Postpartum glow post-Jack’s August 2024 birth amplifies mom-boss narrative.Rhode founder’s VS return after past PINK collabs positions Bieber as “queen of hearts” bridging Y2K nostalgia with modern romance. Fan frenzy erupts over timeless elegance, sold-out potential mirroring prior drops. Bieber owns Valentine’s vibe. VS campaign cements style dynasty.
