Swedish childrenswear brand PO.P, known globally for its durable and sustainable clothing, has announced the appointment of Gwynn Milligan PO.P as a Non-Executive Director. The announcement, made on October 22, 2025, strategically strengthens the board with significant sector-specific and international expertise. This move signals a strong push toward accelerating the brand’s global growth strategy.
Milligan is a highly experienced retail executive, bringing over 30 years of commercial and leadership experience to the role. Most recently, she served as the Chief Executive Officer of the British children’s retailer JoJo Maman Bébé, successfully leading the company through a significant digital overhaul. Prior to that, she held key senior roles at major fashion entities, including ASOS and JD Sports.
This strategic board addition is designed to support PO.P’s rapid international expansion and help convert its premium heritage into measurable commercial success. Her proven track record in driving digital transformation and scaling retail operations across multiple regions, including North America and EMEA, makes her an invaluable asset. PO.P aims to refine its customer-first brand proposition.
Acting chairman Johan Conradsson expressed excitement, noting that Milligan brings the exact strategic know-how needed to accelerate growth in the UK and beyond. The new non-executive director role confirms the brand’s focus on leveraging industry-leading talent to cement its position in the competitive childrenswear market. The new chapter begins for Gwynn Milligan PO.P.
