K-pop continues to reign supreme in the fashion world, and Lee Know of Stray Kids is the latest idol to step into the global spotlight—this time as the newest global ambassador for Gucci.
The 26-year-old South Korean singer and dancer was officially announced as a global face for the iconic Italian fashion house on June 30, 2025. Known for his sleek style and charisma, Lee Know has already been seen repping Gucci at major events and even attended the brand’s Cruise 2025 show in London last year. His elevation to ambassador status only solidifies his growing influence in the fashion industry.
In a statement, Lee Know expressed his excitement:
“I believe Gucci is a brand that transcends the past and present through heritage and contemporary creativity. It’s a great honor to be part of Gucci’s visionary journey.”
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Stray Kids’ Fashion Power Grows
Lee Know isn’t the only Stray Kids member making fashion waves. Just weeks earlier, Seungmin was named an ambassador for Burberry, the storied British luxury label. Burberry’s chief creative officer, Daniel Lee, praised Seungmin’s “passion and sense of style,” calling him a perfect fit for the brand’s future.
Seungmin, 24, who was part of Burberry’s Festival campaign alongside cultural icons like Cara Delevingne, Loyle Carner, and Liam Gallagher’s children, shared his gratitude:
“It’s an honour to join the Burberry family. It’s an iconic British brand with a rich heritage, and I love that connection. I’m excited to be part of its future.”
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Bandmate Bond: HAN on Lee Know
Lee Know’s fashion achievement also comes with plenty of admiration from his fellow bandmates. In an interview with Rolling Stone, HAN gushed about his close friend:
“He is very handsome. And even though he may not look like it, he’s very sensitive and meticulous. He listens to me and only me… I can get lonely being away from home, and he takes very good care of me.”
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K-pop Meets Couture
With both Lee Know and Seungmin now representing two of the world’s biggest luxury brands, Stray Kids are not just dominating global music charts—they’re also shaping the face of high fashion. As Gucci and Burberry tap into the power of K-pop, it’s clear that the influence of idols like Lee Know goes far beyond the stage.
