Power Moves With Shaquille O’Neal is a Netflix docuseries that goes behind the scenes as Shaquille O’Neal and Allen Iverson take on new roles as President and Vice President of Reebok Basketball, shifting from hardwood legends to corporate leaders in a high-stakes bid to revive Reebok’s iconic basketball division.
But this isn’t just a business rebrand—it’s a cultural comeback. The show follows the duo as they leave the basketball court for the boardroom, highlighting everything from tough decisions and creative chaos to strategy sessions and leadership challenges. For Shaq, who signed with Reebok at the start of his NBA career in 1992, this is personal.
“Power Moves isn’t just about sneakers or titles. It’s about showing the work behind building something meaningful,” Shaq said. “Reebok gave me my start, and now I get to help write its next chapter.”
Reebok CEO Todd Krinsky calls the series part of a “cultural movement fueled by purpose, passion, and the kind of leadership that inspires real change.” According to Shaq’s business partner EP Smeeton, the show “pulls back the curtain” on the real energy driving the brand’s revival—from setbacks to breakthroughs.
Is There a Trailer?
Yes. Netflix released the trailer in May, offering a glimpse into Shaq and AI’s mission to return Reebok Basketball to glory. In the teaser, Shaq states bluntly:
“I don’t like having my name associated with failure.”
Who’s Behind It?
The show is backed by Shaq’s production team at Jersey Legends, with Netflix documenting the duo’s real-time hustle at Reebok’s HQ in Boston.
Sir David Beckham’s Knighthood Overshadowed by Feud With Son Brooklyn
It should have been a moment of pure celebration — Sir David Beckham finally received his long-anticipated knighthood this week. But while the football legend was glowing with pride, fans quickly noticed a conspicuous silence from his eldest son, Brooklyn Beckham, amid an ongoing rift within the Beckham family.
A Family Divided
Despite the family’s public joy, including a sweet Instagram post from Victoria Beckham celebrating the moment, 26-year-old Brooklyn — who has grown increasingly distant — was notably absent both in person and online. Yet, David still made a heartfelt gesture by tagging Brooklyn in a touching reply:
“I love you all @victoriabeckham, @brooklynpeltzbeckham, @cruzbeckham, #HarperSeven.”
However, at the time of writing, Brooklyn has made no public comment about his father’s knighthood — a move that has only fueled speculation about the deepening divide.
Brooklyn & Nicola: At the Center of the Fallout
Much of the strain appears to revolve around Brooklyn’s wife, Nicola Peltz Beckham. According to insiders, tensions between Nicola and Victoria Beckham have been simmering since Brooklyn and Nicola’s lavish wedding. A family source told HELLO!:
“From the minute Nicola came into the family, she hasn’t shown what Victoria would say is respect towards them.”
Nicola, the billionaire heiress, has reportedly clashed with the Beckham family’s more traditional dynamics — leading to mounting friction, especially between Victoria and Brooklyn. The couple notably skipped Victoria’s 51st birthday to attend Coachella, and neither acknowledged their parents’ birthdays on social media — a break from their usual public traditions.
Public Displays of Loyalty
Brooklyn, meanwhile, has made it clear where his loyalty lies. In a recent Instagram post, he shared a romantic video of himself and Nicola riding a motorbike through a palm-lined road, captioning it:
“My whole world x I will love you forever x I always choose you baby.”
He has even covered up his “Mama’s Boy” tattoo, replacing it with a floral piece resembling Nicola’s bridal bouquet — a symbolic shift many fans read as another quiet message.
