Liverpool FC secures groundbreaking global partnership with Tommy Hilfiger, marking designer’s debut club football venture outfitting men’s and women’s squads plus backroom staff. Multi-year deal delivers curated collections spanning modern classics, denim, accessories across campaigns and select matchdays.
Tommy Hilfiger provides seasonal wardrobe including ‘New York’ casual line, co-branded capsules debuting Spring 2026. Players don signature looks for entrances, global activations blending Anfield heritage with American prep aesthetic. Captain Virgil van Dijk endorses: “Excited to see collaboration come to life.”
Chief commercial officer Ben Latty hails “iconic name” fit celebrating innovative style, community roots. Tommy Hilfiger cites sports icons inspiration drawn to Liverpool’s “belief, resilience and pride.”
Anfield ceremony unfurls largest Tommy flag ever (101x65m) across pitch displaying co-branded logo, donated to Silly Goose Foundation supporting Down syndrome fan Reagan’s textile charity. Liverpool Tommy Hilfiger partnership elevates commercial supremacy blending culture, commerce.Style meets stadium. Liverpool Tommy Hilfiger partnership redefines matchday.
