Christine McGuinness is hitting a roadblock in her business dreams as a legal battle brews with a billion-dollar U.S. brand over her planned cosmetics line. The 37-year-old reality star, known for The Real Housewives of Cheshire, is attempting to trademark the name “Goddess by Christine McGuinness”—but powerhouse activewear label Alo Yoga is pushing back hard.
The LA-based company, a favorite of A-listers like Kendall Jenner and Hailey Bieber, has officially filed an opposition to Christine’s trademark application in the UK, claiming prior rights to the term Goddess, which it already uses across its popular collection of tops and leggings.
Despite the David vs Goliath battle, Christine isn’t backing down. Legal teams are now locked in a dispute over the rights to the trademark, as the lifestyle hopeful pushes forward with her brand plans in the midst of personal and financial turbulence.
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A Dream Under Fire
Christine’s ambition to launch a lifestyle empire was already on shaky ground after the underwhelming performance of her previous fitness range. Now, with the Goddess trademark in limbo, she’s fighting to salvage her business aspirations.
The legal challenge comes at a vulnerable time. Christine is navigating a tough divorce from comedian and presenter Paddy McGuinness after 11 years of marriage. The couple, who split in 2022, are in the process of selling their £6.5 million mansion, a move that Christine admitted left her “devastated.”
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Financial Strains & Divorce Woes
Christine has been candid about her financial situation post-breakup. She revealed she’s facing a £300,000 divorce bill, stating, “I’m still paying for it out of money I didn’t even have.” Meanwhile, conflicting reports suggest the actual cost might be closer to £70,000, since the divorce didn’t go all the way to court.
Adding to the tension, Paddy recently joked about his financial situation on a podcast, saying, “I have no money. That’s why I’m on tour!” According to sources, he’s currently footing the bill for the family home and Christine’s car.
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Alo Yoga’s Stance
With an estimated valuation of $10 billion, Alo Yoga isn’t taking any chances. The brand argues that Christine’s planned use of the term Goddess could create confusion in the marketplace, especially since their products and hers fall under similar lifestyle and apparel categories.
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Will Christine Bounce Back?
The trademark dispute marks another blow in an already tough year for Christine. Still, the model and TV personality is determined to find her footing—both financially and professionally—as she works to reinvent herself post-divorce.
Her representatives have yet to publicly respond to the trademark opposition, but one thing is clear: Christine McGuinness is not giving up on her Goddess dream without a fight.
