Mark your calendars: June 12, 2025, at 8 PM EST. Streaming sensation Kai Cenat and global music icon Drake are set to go live on Twitch for a special interactive broadcast that could change the lives of 20 lucky creators.
Originally slated for June 11, the “Somebody Loves Me” video contest review stream was pushed back a day to give the duo more time to sort through the flood of fan submissions from around the world. And now, with $300,000 in total prize money on the line, all eyes are on Twitch.
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The Breakdown: What’s Happening?
The livestream will center around Drake and PartyNextDoor’s hit track “Somebody Loves Me” from their joint album $ome $exy $ongs 4 U. Back in May, the two artists, alongside Kai Cenat, launched a nationwide contest, asking fans to submit 30-second to 1-minute music video treatment ideas for the track. The twist? Each concept had to be creative yet executable within a $15,000 budget.
Now, Drake and Kai are narrowing down the best of the best — 20 winners, each getting $15,000 to bring their vision to life.
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Kai Speaks: “We Were Blown Away”
Taking to Instagram, Cenat shared his excitement and gratitude:
“First of all, thank you to everyone who shared their video submission for ‘Somebody Loves Me.’ We were blown away by the creativity and thought poured into each submission. We were supposed to go live today but needed a little extra time to review them. Tomorrow, Drake & I gonna go through some of the submissions with you guys, share some of my favourites and some of the not so good ones, and let ya’ll know which 20 ppl is getting money to bring their treatments to life!”
Expect raw reactions, real-time critiques, and a transparent judging process — a rare, direct peek into the creative minds of both a music mogul and a top-tier streamer.
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Why This Is a Big Deal
This isn’t just another collab — it’s a game-changing opportunity for young creatives. Drake, known for pushing creative boundaries, has emphasized the importance of vision over budget, urging fans to dig deep and find artistic power in simplicity.
And with Kai Cenat, the current king of Twitch, on board, this isn’t just music — it’s a culture moment.With 17.6 million followers and holding the record for most Twitch subscribers ever (728,535 during Mafiathon 2 in 2024), Kai has built a global empire on entertainment, authenticity, and unmatched audience engagement.
From viral slang like “Rizz” and “Fanum tax” to his influence on brands like Nike and appearances at the BET Awards, Cenat is more than a streamer — he’s a cultural force.
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The Bigger Picture
This livestream shows how music and streaming continue to blend, creating new creative economies. It’s no longer just about chart-topping singles — it’s about fan-powered storytelling and inclusive collaboration.
With Drake’s star power and Kai’s digital reach, the “Somebody Loves Me” contest isn’t just about visuals — it’s about visibility for the next generation of storytellers.
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Catch it all on Kai Cenat’s official Twitch channel on June 12, 2025, at 8 PM EST.
