Controversial rapper and fashion mogul Kanye West is making headlines once again—this time for a name change. The 24-time Grammy winner has reportedly adopted a new moniker, now going by “Ye Ye”, according to newly surfaced business documents.
From Kanye to Ye to Ye Ye
Back in 2021, Kanye legally changed his name to simply “Ye.” Now, he’s evolving once again. Paperwork filed for his companies—including Yeezy Apparel, Yeezy Record Label LLC, and Getting Out Our Dreams Inc.—lists “Ye Ye” as his new identity under the manager/member section. While he has yet to make a public announcement, the move suggests the rapper is continuing his long history of reinvention.
The documents were obtained by DailyMail.com, but West’s camp has not responded to official inquiries regarding the change.
A Sudden Turn on Antisemitism
This change in identity comes shortly after West made a surprising U-turn on his antisemitic rhetoric. On May 22, the rapper took to X (formerly Twitter) to declare:
“I am done with antisemitism. I love all people. God forgive me for the pain I’ve caused.”
The statement follows backlash over his controversial track “Heil Hitler (Hooligan Version)”, which was released earlier in May and contained highly inflammatory lyrics.
West claimed a FaceTime call from his children inspired his change of heart, saying:
“I simply got a FaceTime from my kids and I wanna save the world again.”
The Fallout from Antisemitic Remarks
Ye’s initial antisemitic statements in 2022—most notably his infamous “death con 3 on Jewish people” tweet—led to massive fallout. He was dropped by major partners like CAA, Adidas, Gap, Balenciaga, and his projects with MRC were scrapped.
The Yeezy founder has also courted controversy by wearing swastika-themed apparel and “White Lives Matter” shirts, and expressing admiration for Adolf Hitler. In 2023, he bizarrely claimed that Jonah Hill’s performance in 21 Jump Street made him “like Jewish people again.”
“No Christian can be labeled anti-Semite knowing Jesus is Jew. Thank you Jonah Hill, I love you,” Ye wrote on Instagram at the time.
A New Album and a New Chapter?
With Ye’s 11th studio album Bully reportedly dropping June 15, fans are now left wondering what direction the project will take—especially after he previously teased it would have “that anti-Semitic sound.” It remains unclear if his recent backpedaling will affect the album’s content.
In the meantime, Ye continues to maintain massive popularity online, averaging over 62 million monthly listeners on Spotify. He also recently previewed a new track titled “Alive” featuring YoungBoy NBA via Instagram.
As Ye prepares to celebrate his 48th birthday on June 8 and his daughter North’s 12th birthday on June 15, his personal and artistic journey remains under intense public scrutiny.
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