Donatella Versace is back in the creative driver’s seat. A year and a half after stepping down from the fashion house her late brother Gianni founded, the Italian icon announced Monday a joint venture with Los Angeles-based Revolve Group Inc. to create a new fashion and beauty brand. The Donatella Versace Revolve partnership marks her return to a leading creative role, this time independent of the Versace name she led for nearly three decades.
Versace will serve as Chief Creative Officer, shaping the venture’s identity, product, collaborators, and cultural direction. Revolve will power the business through its e-commerce, technology, consumer intelligence, operations, marketing, and community capabilities. “I believe creativity should be fearless, inclusive and alive in the world,” Versace said in a statement. “I have always been inspired by the next generation, in music, film, art and, of course, fashion. This partnership gives me the freedom to speak to that generation in a completely new and personal way, through beauty and fashion”.
The brand’s name and first products have yet to be revealed. Beauty will lead the launch, with initial markets spanning the United States, Latin America, Asia-Pacific, and the Middle East . First products are expected in 2027. For Revolve, the deal represents its highest-profile designer partnership to date, following ventures with Cardi B and Sofia Richie Grainge. “Donatella is one of the defining creative voices of our time,” said Revolve co-founder and co-CEO Mike Karanikolas. “By combining Donatella’s creative authority with Revolve’s technology, infrastructure and global reach, we have an opportunity to create something genuinely distinctive, and build it for the long term” .
